Custom Graphic Designs

How Do Custom Truck Wraps Work and Can They Work for Me?

By on

October 11, 2019

Custom truck wraps, also known as vinyl car wraps or vinyl vehicle decals, are the perfect way to turn your business vehicle into a mobile advertising powerhouse. Technicians can apply these wraps directly over existing paint. And, technicians can easily remove the wrap if and when the need arises. As long as the technicians wash and dry the car prior to application, these wraps are quite durable and significantly cheaper than a custom paint job.

Types Of Custom Truck Wraps

There are a couple of styles of vinyl vehicle wraps available, and which one you select will likely be based on a combination of impact, graphic design, vehicle model, and overall budget. Here’s a brief description of the two options you can choose from:

Partial car wraps. As the name would imply, this only covers a single segment of the vehicle, such as the middle or just the hood. Technicians can cut these wraps into custom shapes and styles, designed to best fit the aesthetic of both your brand imagery and your vehicle.
Full car wraps. This generally covers the entire vehicle, and can include covering over the windows. Laws require a minimum of 50% visibility required for safety reasons. Technicians can accomplish this by creating the illusion of full window coverage or by creating a design that includes blank window space as part of the overall aesthetic.

Are There Restrictions On The Type of Vehicle You Can Vinyl Wrap?

In short: not really. Just about any type of vehicle can be wrapped including all of the following:

Passenger sedans
Pickup trucks
Cargo vans
Food carts
Food Trucks
Sports utility vehicles
Semi-trucks
And more!

Do I Need To Design My Own Vehicle Wrap Image?

We get this question a lot, and while you can bring in a design you would like to use, the ultimate design will be finalized by our team. This is because we’ll be able to stretch an image, create a virtual rendering, and identify any areas where the image may become distorted by the car. You’ll have a chance to review and approve the art work throughout the process, so don’t worry. You’re going to love it!

How Long Should I Leave The Wrap On My Car Or Truck?

Ultimately, the choice is yours. Custom car and custom truck wraps are extremely durable, and can last you several years. Weather conditions, vehicle storage, and overall exposure to the elements will determine how long your decal stays looking good. Chances are you’ll want to switch things up long before it wears out on you.

Do Vehicle Wraps Really Work?

You bet! Custom truck wraps are some of the most cost effective advertising methods for creating overall impressions. Every time you’re out on the road, your brand is being seen by hundreds, even thousands, of potential customers. When you amortize the one-time cost of the custom truck wraps over a multi-year lifespan of customer views, you’re talking as little as a fraction of $0.01 per impression.

Interested in Learning More about Custom Truck Wraps?

We’d love to hear from you! Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your custom truck wrap.

Advertising Car Wraps

What Industry Gets The Best Results From Pickup Truck Wraps?

By on

January 7, 2018

- Advertising Car Wraps

You’ve probably seen car or pickup truck wraps before, even if you didn’t know it. Radio stations, plumbers, caterers, delivery services – every single one of these industries uses vehicle wraps. And here’s why:

Pickup Truck Wraps Work Better Than Almost Anything Else

Did you know a single vehicle wrap can garner up to 70,000 views in a single day? Assuming you live in a relatively populated area, and your vehicle is out on the roads for a fair amount of the day, 70,000+ views are easily obtainable. Given the low cost of designing and installing car or pickup truck wraps, you’re looking at one of the lowest cost-per-impression marketing tools available to businesses.

Trends Show Wraps Likely to Remain Effective for the Foreseeable Future

According to the Outdoor Advertising Association of America: • Mobile advertising is one of the lowest cost per thousand impressions available in outdoor advertising • 95% of Americans can be reached by mobile advertising media • The average American has traveled 302 miles in the last week • The amount of time spent in a car is forecasted to increase year over year Translation? An auto wrap is only going to become more and more effective as time passes. There’s no way to “turn it off.” People will see it every time you drive by them, whether they are intentionally looking for it or not. And they will be in their car, driving, for longer and longer stretches of time.

Industries Betting Big on Truck Wraps

There are a few industries which go all in on auto wraps, and generally, it’s those with a fleet of vehicles. Amazon, FedEx, UPS, and some others use their company trucks to double the benefit: both deliveries AND advertising get accomplished using the same resource. And because wraps aren’t permanent fixtures, they are ideal for temporary marketing campaign messages, like:

Product launches
Seasonal sales
New or updated information (store openings, new website, etc.)

Small Businesses Can Benefit as Well

The same reasons large companies choose a vehicle wrap are identical to the reasons small and mid-size businesses should consider them as well. They offer unparalleled display area and customizability, for a fraction of what it would cost to have a vehicle custom painted. Here are a few smaller businesses who can also maximize the benefits vehicle wraps provide: • Food trucks • Franchise owners • Plumbers • Electricians • Caterers • Massage therapists • Physical trainers • Home-based sales (Mary Kay, Rodan + Fields, etc.) • Mobile pet groomers • Concierge physicians • Car dealerships • And the list goes on. The opportunities for custom pickup truck wraps are endless, and the benefits? Too numerous to count.

So, What Are You Waiting For?

If you’re interested in having an amazing and productive marketing tool specially designed for your business, let us help you. Just call Green Light Graphics and Signs today at 404-857-5790 and receive a quote for your custom pickup truck wraps.