Advertising Car Wraps
What Industry Gets The Best Results From Pickup Truck Wraps?
You’ve probably seen car or pickup truck wraps before, even if you didn’t know it. Radio stations, plumbers, caterers, delivery services – every single one of these industries uses vehicle wraps. And here’s why:
Pickup Truck Wraps Work Better Than Almost Anything Else
Did you know a single vehicle wrap can garner up to 70,000 views in a single day? Assuming you live in a relatively populated area, and your vehicle is out on the roads for a fair amount of the day, 70,000+ views are easily obtainable. Given the low cost of designing and installing car or pickup truck wraps, you’re looking at one of the lowest cost-per-impression marketing tools available to businesses.Trends Show Wraps Likely to Remain Effective for the Foreseeable Future
According to the Outdoor Advertising Association of America: • Mobile advertising is one of the lowest cost per thousand impressions available in outdoor advertising • 95% of Americans can be reached by mobile advertising media • The average American has traveled 302 miles in the last week • The amount of time spent in a car is forecasted to increase year over year Translation? An auto wrap is only going to become more and more effective as time passes. There’s no way to “turn it off.” People will see it every time you drive by them, whether they are intentionally looking for it or not. And they will be in their car, driving, for longer and longer stretches of time.Industries Betting Big on Truck Wraps
There are a few industries which go all in on auto wraps, and generally, it’s those with a fleet of vehicles. Amazon, FedEx, UPS, and some others use their company trucks to double the benefit: both deliveries AND advertising get accomplished using the same resource. And because wraps aren’t permanent fixtures, they are ideal for temporary marketing campaign messages, like:- Product launches
- Seasonal sales
- New or updated information (store openings, new website, etc.)
