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2585-A Old Rockbridge Rd. Norcross, GA 30071 (470) 359-2112
Advertising Car Wraps

How Are Advertising Vehicle Wraps Made?

By on

August 5, 2019

- Advertising Car Wraps

Let’s face it, advertising vehicle wraps are like moving billboards for your business. They’re really the very best way to spread the word about your business, as most of us use our cars every single day of our lives. Advertising vehicle wraps come in a wide variety of sizes and shapes. Some cover part of a vehicle’s door, while others cover the entire car. Technology is improving all the time, so are advertising vehicle wraps. When we flawlessly print and apply your wrap, it looks like you just got a custom paint job at a fraction of the cost. Okay, so now that we’ve established that vehicle wraps are awesome and beneficial beyond measure to your business, how are they made and applied?

Production & Application of Vehicle Wraps

A custom design (either designed by you, a graphic designer, or both of you working together) is printed carefully onto a form of vinyl—usually a pressure-activated adhesive form of positional vinyl.
  1. After we line the graphics up correctly, we smooth out the vinyl and a quickly post heat with a blowtorch (very carefully of course).
  2. Any air bubbles escape through special channels in the vehicle vinyl wrap and we do a few quick smoothing swipes.

Common Questions  about Advertising Vehicle Wraps

1. Will it hurt my vehicle’s paint?

The answer is no. No harm is done to your factory paint job when a professional graphic design company applies and removes the vehicle advertising wraps.

2. How do I take care of my vehicle advertising wrap?

Keeping it clean is number one on the to do list. Dirt and acid, especially for those who live in urban areas or near the coast, are a wrap’s biggest problem. The best way to wash your wrap is to hand wash it with a non-abrasive cloth using very mild cleaner. After a rinse, let it air dry. If you don’t have time to hand wash your vehicle’s advertising wrap, take it through a commercial “no-touch” car wash but remember to skip the heated drying process and avoid car wash places with excessive pressure in their sprayers.

3. How much is it going to cost me?

Advertising wraps for your vehicle can range anywhere from a couple hundred dollars to ‘OMG-you paid how much for that?’ The only way to know is to contact a few graphic design companies and get an estimate. Make sure you check out their work before deciding. Sometimes, it’s a classic case of you get what you pay for. When it comes to advertising your business, you want to get the best bang for your buck. The benefits reaped from the investment will be well worth it. Interested in knowing more about how advertising vehicle wraps can help you grow your business? Call Green Light Graphics and Signs at (404) 857-5790 to get a quote for your next advertising vehicle wrap.
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Advertising Car Wraps

What Can a Marketing Vehicle Wrap Do for Your Small Business?

By on

June 7, 2019

- Advertising Car Wraps

Every small business is looking for a way to make a big impact on the competition. As a result, a lot these businesses are cashing in on a marketing vehicle wrap. Let’s face it, not many small businesses can afford to put up a billboard on every corner or sky write their contact information over everyone’s yard. Marketing vehicle wraps are a clever and effective way to get the attention of as many people as possible at an affordable price. A perk of living in the technological era is that utilizing vehicle wraps for advertising and marketing purposes has become not only affordable, but the sky is literally the limit with creativity and color.

Check out what a marketing vehicle wrap can do for you:

  1. Advertisements on vehicle positively impact 74% of drivers according to the Interstate Advertising Corporation.
  2. The American Trucking Association suggests advertisements seen on vehicles in traffic produce over 600 observed influences for each mile traveled.
  3. The quality of vinyl car wrap graphics has improved so much over the years that wraps can often be mistaken for paint jobs.  Consequently, this makes your business look even more professional.
  4. Among various forms of advertising, car wrapping is one of the most affordable options. You get a lot of marketing and branding bang for your buck!
  5. According to a recent statistic, 95% of Americans have acknowledged receiving an impressionable inclination from a mobile marketing campaign of some form. Advertising vehicle wraps reach people on sidewalks, motorists, passengers, and just about anyone exposed to traffic- moving or otherwise.
  6. Advertisements on a marketing vehicle wrap lead 30% of people to make a purchase on what they have seen. Because vinyl vehicle wraps are not usually considered pushy advertising, people (your customers and prospects) find them more appealing.
  7. Memory recall is reliable after the average person sees something at least seven times. On the average day, a vehicle wrap has the potential to make 20,000 impressions based on the population of Decatur. This is because wraps advertise your business literally 24 hours a day, depending on where you travel or park!

If You Can Drive It, Green Light Graphics and Signs Can Wrap It

With a marketing vehicle wrap, you are turning your vehicle into a moving billboard in an affordable and memorable way.  And it doesn’t matter what kind of vehicle you have. If you can drive it, we can wrap it. Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next marketing vehicle wrap.
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Advertising Car Wraps

Advice For Business Owners On The Verge Of Getting Vinyl Truck Wraps

By on

May 4, 2019

- Advertising Car Wraps

Vinyl truck wraps are a good investment for business owners. Regardless of whether or not you are installing a wrap for the first time or simply rejuvenating a dated design, there are some things for you to consider first. Your truck is about to become a moving billboard. So, ensuring you have the very best and most effective vinyl truck wraps possible will be well worth the effort. Plan ahead for your vinyl truck wraps with these helpful suggestions:

Wrapping is powerful marketing, so keep this in mind throughout the production process.

All marketing, regardless of its form, is sending a very specific message or statement about a business. When considering vinyl truck wraps, carefully think about what kind of message you want to send for your business. Then, brainstorm the best way to get that message across through words or images.

Be quick about it!

As with all billboards (moving or otherwise), you will need to remember how much time the people seeing your vinyl truck wraps will have to absorb your marketing message. Keep the message simple. However, make sure to include enough info so people know it is your business on that wrap!

Just because it is simple doesn’t mean it has to be boring.

As with any advertising, eye-catching design is always a good component. Take time to think about what kind of colors and graphics would work well with your business message and brand. Next, choose a style that will attract the most attention. After all, you’re going to be seen by hundreds, if not thousands, of eyes. Make the most of it!

Wrapping is tangible branding.

Think about what kind of brand your business is and apply this concept to your real life brand, a.k.a. wrap. For example, Pepsi has three specific pieces to its brand that makes it recognizable all over the world: its logo, its specific never-changing colors, and its font. The less complicated a brand is, the more it will catch on and stick in the minds of your customers. Try the rule of three (three things that define your company) and apply them to your wrap’s “brand.”

When wrapping a vehicle, it is an all-in “go big or go home” visual marketing trick that sells it and catches people’s attention.

It’s possible to purchase graphics for your truck that only cover a small portion of your vehicle; these are considered partial wraps, not full wraps. However, to get the most bang for your buck, it’s a great idea to go all out and wrap your entire vehicle. Think about it—which will you notice the most: a trucked wrapped 100% with colorful graphics and a strong message, or a small, sign-like wrap? It is also good to remember that wraps, even full vinyl truck wraps, don’t generally take very long to apply. This means taking some time now to plan ahead to get the right message and graphics lined up isn’t going to affect how soon you’re able to get on the road with your great new approach to marketing. Get a good idea, then, call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next vinyl truck wraps.
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Advertising Car Wraps

What Can Vinyl Vehicle Wraps Do for My Business?

By on

April 4, 2019

- Advertising Car Wraps

We’ve all seen several vehicles taking advantage of vinyl vehicle wraps during the course of an average day. It’s hard to miss the brilliant, bold, and energetic colors wrapping buses, trucks, vans, and cars.  The wraps are zooming here and there with their bright eye-catching advertisements drawing our attention. If you’re considering an advertising vehicle wrap, it helps to know the modern age of technology has literally transformed the methods as well as the costs of utilizing your vehicle of choice for advertising purposes. This form of marketing and advertising is a phenomenal way to expand your business by simply becoming a moving billboard. We have our own personal experiences from our own customers to prove a vinyl vehicle wrap is a wise investment. For example, one of our customers received a call within 48 hours as a result of one of our wraps. That’s proof enough for us!

 Vinyl vehicle wraps do quite a bit for your business advertising.

These facts will convince you that vinyl vehicle wraps are the best for your business:
  • The Interstate Advertising Corporation estimates that 74% of drivers have a positive impact by what they see advertised on the vehicles around them.
  • The American Trucking Association suggests advertisements seen on vehicles in traffic produce over 600 observed influences for each mile traveled.
  • The quality of vinyl wraps has improved so much over the years; wraps often look like paint jobs.
  • Among various forms of advertising, car wrapping is among the most affordable methods of advertising for wide range advertising purposes.
  • According to a recent statistic, 95% of Americans have acknowledged receiving a positive impression from a mobile marketing campaign. 95% of Americans see advertising vehicle wraps on sidewalks and when exposed to traffic, moving or otherwise.
  • On average, 30% of people who are exposed to vehicles with wrap advertising admit that these advertisements lead them to making purchases based on what they’ve seen. Because vinyl vehicle wraps are typically considered separate from traditional pushy and “salesy” advertising, people (i.e. your customers) find them more appealing.
The average person needs to see something seven times before memory recall is reliable.  This means repeatedly seeing a moving billboard works.  On the average day, a vehicle wrap has the potential to make an average of 20,000 impressions–based on Atlanta’s population.  This is because you can literally advertise your business 24 hours a day, depending on where you travel or simply park your wrapped vehicle! Call Green Light Graphics and Signs at (404) 857-5790 to get a quote for your next vinyl vehicle wrap.
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Advertising Car Wraps

Why Are Your Work Vehicles Still Unwrapped?

By on

February 2, 2019

- Advertising Car Wraps

As a business owner you may not spend a lot of time considering vehicle wrap advertising.  However, typically one of the top things on a business owner’s mind is advertising in general. Wondering the most effective and cost effective way to reach your prospects? Sure, there may be different advertising options that can bring in the customers, but we believe few are as effective as vehicle wrap advertising. There are many levels to this kind of advertising—from turning your vehicle into movable, eye-catching advertising canvas to a marketing expense come tax season to a cha-ching moment with your marketing budget. As you consider a vehicle wrap as compared to other more traditional advertising methods like billboards or newspaper advertisements, it might help to crunch a few numbers.

Comparing Vehicle Wrap Advertising & Other Forms of Advertising

• Billboards:  They are expensive. You’ll need first to rent the space, and then pay more for the advertising. Advertising vehicle wraps are significantly lower in cost with zero renting expense. • Newspapers and Magazines:  You have one shot to catch attention before the page is turned. Then, you have no way of knowing for sure your message has truly been delivered.  Most paper ads only run for a few weeks at a time. The average time expected for a vehicle wrap to last is five years; that’s a pretty serious long-term bonus for your marketing budget. • Company Vehicle: It’s not going to take much to add the advertising wrap into your car payment/insurance budget. In fact, it will likely be less than $100, which should be easy to come up with considering all the money saved in not throwing your money at a billboard or a newspaper/magazine. A one-time investment will also last a minimum of five years. • Company Vehicle: You can make your budget stretch further than ever. If you’ve never priced an advertising vehicle wrap, you’ll be pleased to see that you could probably get MULTIPLE vehicles wrapped with what you are spending on your other methods of advertising like billboards and paper ads.

Ideas for Maximizing Vehicle Wraps in Advertising

• Do you own a business that deals with pets? Consider what it would do for your business if you brought your vehicle to pet parades, dog parks, or events pertaining to pets or animals. • Do you own a business that deals with the home? What would parking your vehicle at the local home improvement store do? Or perhaps taking it to the next home improvement tradeshow? The ideas and opportunities are endless. Anywhere you drive around town, you will be promoting your brand with a vehicle advertising wrap. In a nutshell, the question isn’t really “Why are vehicle advertising wraps better?” but rather “Why aren’t I already using one?” If you’re ready to take your advertising to the next level in a budget-friendly way, call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next vehicle wrap advertising.
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Advertising Car Wraps

Why Vehicle Wraps for Your Atlanta Business Are a Must

By on

January 12, 2019

- Advertising Car Wraps


The main thing to understand about a vehicle wraps for your Atlanta business is that they utilize visual communication. You are communicating to potentially thousands of different people every single day. What you want them to see as well as “hear” about your business is crucial. So, it doesn’t matter if your business has a single car or an entire fleet of trucks. Vehicle wraps will grab attention and get noticed. Your vehicle will become a moving advertisement all around town. Just think of the number of people you encounter on the road and around town. Each person will have an opportunity to see your advertising message and experience your brand. Through this form of marketing, awareness and familiarity with your business will grow in your community. As a result, there is a potential ripple effect going into the surrounding communities as well. Some ways that vehicle wraps for your Atlanta business can help are:

1. Vehicle wraps for your Atlanta business will get you noticed!

First of all, you will literally be a moving billboard for your business, drawing eyes everywhere you go.

2. Your vehicle wraps will be able to convey exactly what you desire about your Atlanta business.

You aren’t just advertising, you are putting yourself and your business out there exactly how you want to. And you’ll be doing it on your own terms.

3. You can share the advertising ability with others.

In addition, have small window decals printed up. Hand them out to customers (and family and friends!). Then, you have a possible fleet of moving billboards at a low cost.

4. Vehicle wraps for your Atlanta business work for literally any business, including:

  • Catering
  • Ranches and other Agricultural Businesses
  • Independent Consultants
  • Landscaping Businesses
  • Moving Companies
  • Small businesses
  • Bakeries
  • And so much more! You can insert any business under the sun in this category

5. You have supreme versatility.

Finally, you can put smaller vehicle wraps on your personal car and larger vehicle wraps on your business vehicle. Or if you like the look of mobile advertising you can put vehicle wraps anywhere you desire in whatever size you desire. Bright and colorful, large or small, vehicle wraps are a brilliant way to take your business marketing to the next level. Green Light Graphics and Signs is here for you. Just let us know when you are ready to take the next step in adding vehicle wraps to your business advertising. Call us today at (404) 857-5790 to get a quote .
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Advertising Car Wraps

What Industry Gets The Best Results From Pickup Truck Wraps?

By on

January 7, 2018

- Advertising Car Wraps

You’ve probably seen car or pickup truck wraps before, even if you didn’t know it. Radio stations, plumbers, caterers, delivery services – every single one of these industries uses vehicle wraps. And here’s why:

Pickup Truck Wraps Work Better Than Almost Anything Else

Did you know a single vehicle wrap can garner up to 70,000 views in a single day? Assuming you live in a relatively populated area, and your vehicle is out on the roads for a fair amount of the day, 70,000+ views are easily obtainable. Given the low cost of designing and installing car or pickup truck wraps, you’re looking at one of the lowest cost-per-impression marketing tools available to businesses.

Trends Show Wraps Likely to Remain Effective for the Foreseeable Future

According to the Outdoor Advertising Association of America: • Mobile advertising is one of the lowest cost per thousand impressions available in outdoor advertising • 95% of Americans can be reached by mobile advertising media • The average American has traveled 302 miles in the last week • The amount of time spent in a car is forecasted to increase year over year Translation? An auto wrap is only going to become more and more effective as time passes. There’s no way to “turn it off.” People will see it every time you drive by them, whether they are intentionally looking for it or not. And they will be in their car, driving, for longer and longer stretches of time.

Industries Betting Big on Truck Wraps

There are a few industries which go all in on auto wraps, and generally, it’s those with a fleet of vehicles. Amazon, FedEx, UPS, and some others use their company trucks to double the benefit: both deliveries AND advertising get accomplished using the same resource. And because wraps aren’t permanent fixtures, they are ideal for temporary marketing campaign messages, like:
  • Product launches
  • Seasonal sales
  • New or updated information (store openings, new website, etc.)

Small Businesses Can Benefit as Well

The same reasons large companies choose a vehicle wrap are identical to the reasons small and mid-size businesses should consider them as well. They offer unparalleled display area and customizability, for a fraction of what it would cost to have a vehicle custom painted. Here are a few smaller businesses who can also maximize the benefits vehicle wraps provide: • Food trucks • Franchise owners • Plumbers • Electricians • Caterers • Massage therapists • Physical trainers • Home-based sales (Mary Kay, Rodan + Fields, etc.) • Mobile pet groomers • Concierge physicians • Car dealerships • And the list goes on. The opportunities for custom pickup truck wraps are endless, and the benefits? Too numerous to count.

So, What Are You Waiting For?

If you’re interested in having an amazing and productive marketing tool specially designed for your business, let us help you. Just call Green Light Graphics and Signs today at 404-857-5790 and receive a quote for your custom pickup truck wraps.
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We Can Help

Green Light Graphics is a full service sign shop located in Atlanta, GA. Our talented designers are well trained artists. We specialize in vehicle wraps and non electrical signage. Quotes are available for any project upon request.

Contact us

2585-A Old Rockbridge Rd.

Norcross, GA 30071

Phone: (470) 359-2112

 
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