Trade Show Display Banners

Colorful trade show banners not only add visual impact to a trade show display, they are also cost effective and multi-purpose marketing tools that can be used in other ways. Think about it. You only have a few seconds to grab attention as show-goers are walking by. If there are over 100,000 people streaming by, how will you differentiate yourself from the rest of the visual noise? What is going to set you apart? And then, what are you going to do with all the signage and swag at the end of the show? Do you just put it all in storage? Here are a few ways you can maximize your banner and booth investment, turning your trade show banner into a high-value multi-purpose marketing tool:

Three Perks You’ll Experience During The Show

High-impact colorful trade show banners create a lasting impression… if they are done right. You don’t want to be remembered because your banner was misspelled, or tacky; you want it to convey the professionalism of your business and visually deliver your brand identity in thirty seconds or less. A well-designed banner can also lure people to your booth, giving you the opportunity to sell them in person. It’s hard to compete with real, personal interaction. You can determine what they are looking for, position your product or service as the solution to their problem, and offer them valuable information impossible to get anywhere else. Plus, it gives you a chance to really turn on the charm. Finally, colorful trade show banners can level the playing field between you and your competition. They are  low-cost tools with a high visual impact. Most booths are about the same size, so if your banner is more colorful, and packs a high visual punch, you are more likely to draw attention from your potential customer base. What a great opportunity to steal some market share!

What To Do With Your Colorful Trade Show Banners After The Show

Just because the show has ended, it doesn’t mean you won’t be able to keep reaping benefits from your banner. Most are light-weight, portable, and designed to be displayed in a compact space. Given the wide variety of sizes and formats, your trade show banner could easily be used as marketing collateral in your retail location, or as decoration in your office or meeting space. With proper care and handling, your trade show banner has the potential to last quite a long time. It’s a multi-functional piece offering a fantastic return on your investment. Another alternative is auctioning your banner off. Before you scoff at the idea, think about it. If you work in an industry where specific artists or designers carry a lot of cache, wouldn’t it be a great idea to feature a custom work on your banner? It would generate buzz at the show, and the auction would give you a chance to draw a large audience PLUS make back some of your investment. Win-win! Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next colorful trade show banners.

Trade Show Display Banners

When it comes to an effective custom trade show banner, it is go big or go home, because quite literally everyone else at the event is competing for the wow factor. The last thing you want is poor quality or an underwhelming banner to dull your competitive edge. A high quality custom trade show banner will set you apart from the crowd and bring in the high traffic you are seeking. After all, you are there to talk to people and introduce your business…not just to show up and be a wallflower. It is easy to succumb to the temptation of cutting corners and going cheap with your banner; however, this really isn’t a good idea, because as the saying goes: “you get what you pay for.” Still you can create a well-performing custom trade show banner that is effective without breaking the bank. Some important factors to consider when creating the best custom trade show banner include:

• You have only a handful of precious seconds to grab attention from the people passing by; so, make your banner stand-out with color, lettering and wording.
• Over 80% of attendees will say that trade shows increase their awareness of new products and businesses they weren’t previously aware of; so, it is worth the effort to make the most of this opportunity.
• A colorful and memorable display can provide helpful recall of attendees by over 20%. What business wouldn’t like getting 20% more recall from their prospects?

So by now it’s quite clear that you have a big opportunity before you with your trade show banner. Armed with this information, consider the following tips for making the most of your custom trade show banner:

1. Don’t go cheap with the banner material.

You want a banner you can actually use more than once and one that will withstand the elements as well as continual set up and break down of the display. You prepare for the day of the event, booth set-up, and game plan for the unexpected, so your banner should be no different. A cheaply made and quickly thrown together banner not only wilts under pressure, but it also sets the tone for your booth, thus, making it a vital part of your trade show front. If your banner is cheap, not only does it last for a short time, but people may assume the same about your investments in your business.

2. Go bold, simple and clean with the graphics.

Keep it bold; keep it simple; keep it clear, but also keep it creative. You want people to be drawn in by your banner, not so mesmerized by it that they can’t engage with what you need to tell them about your business. It’s tempting to put as much as you can on your banner, but try to resist. Remember: You want to draw them in to talk to you, not distract them away from engaging with you. You can say whatever you need to when they come over; so, use your banner as a way to create interest and intrigue, so they will want to approach your booth to learn more.

3. Make it memorable.

You have no more than five seconds to catch the attention of passer-byers. For each design you come up with, for each idea, take five long seconds to try to absorb what you want others to “get” from your design. Put what is required on the banner to grab their attention and leave out the rest. Go for a creative and memorable design, but simple at the same time so not to overwhelm with too many words, colors or graphics. If you are ready to get your hands on a custom trade show banner to help you get more traffic, more questions and more customers, the team at Green Light Graphics and Signs is here to help. Call (404) 857-5790 to get a quote for your next custom trade show banner.