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2585-A Old Rockbridge Rd. Norcross, GA 30071 (470) 359-2112
Business Window Graphics

Personalized Window Graphics That Scream “I Need That Product Now”

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December 21, 2015

- Business Window Graphics

You’ve probably walked by personalized window graphics at one time or another and been struck by its impact, its size, its scale, and the complexity of the imagery. It all combines to make a store feel premium, high-end, and legitimate. Yes, when it comes to making a bold statement about your business, large-scale personalized window graphics are hard to beat.

A Picture is Worth a Thousand Words

The saying may be trite, but it’s true. According to psychological studies, we have trained our brains to pick apart and analyze the written word and its context. We evaluate the truth of the words we are reading through our filter of knowledge and experience. Heck, even the spoken word is subject to specificity. When was the last time you watched a pharmaceutical commercial? Remember all those disclaimers and side effects? Pictures, on the other hand, are seen as inherently true. Even in a day and age in which Photoshop is extensively used (and acknowledged), our brains “have to see it to believe it.” The power of an image is undeniable. Now imagine that same image spread across the giant canvas of your front window space. Mind. Blown.

A Few Types of Personalized Window Graphics to Consider

Seasonal. Draw on holiday and seasonal imagery to spark your prospective customers’ imaginations. Imagery invoking a specific feeling is especially powerful as personalized window graphics. Illustrative. Think about it this way: would people be more likely to make a purchase if your graphic sign simply read ‘Cake’ or would they be more compelled by an artful image of a beautifully decorated wedding cake? Or perhaps a buffet of unique cupcakes? You get what we’re saying. Also, we really like cake. Aspirational. This one is especially true if you focus on lifestyle products or services. Think young, fit yoga devotees, or alpine skiers carving a perfect track down a remote, pristine mountain. Even exotic locations, seemingly begging for you to mar the smooth sand with your footprints. All of these convey the penultimate goal of lifestyle brands and services. Artistic and/or graphic. This is probably the most difficult to achieve, but also the most striking. It’s the type of piece that stands out, and often speaks to more than just your audience. However, application of this type of graphic is highly industry specific. Would you install something like this on an HVAC company’s front window? Maybe not. Still unsure whether personalized window graphics are right for you? Don’t worry! We offer in-house design assistance, and none of our graphics are permanent. You can even test the efficacy of two different installations! Just measure your store traffic, sales, and customer response during the time you have each of them up. Easy! Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your personalized window graphics.
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Van Vinyl Lettering

Warning: You’re Losing Money by Not Using Vinyl Window Lettering

By on

September 28, 2015

- Van Vinyl Lettering

Vinyl window lettering is a practical and affordable method you can use to put your business’s best foot forward. It is the direct face-to-face appeal to reach your customer’s or clients. When you look at all the options to use your windows to their full potential, vinyl window lettering is a great way to get the most for your money because you can get any color, font, size, and placement you need without over spending. It doesn’t matter what kind of business you have or where it is located. If you have windows, you can use them to draw people in to reach them with your branding and message. In fact, if you aren’t using vinyl window lettering to turn your windows into a big, bold advertisement for your business, you are likely missing out on new customers—that’s lost money!

Some of the ways you can stop losing money and start saving with vinyl window lettering include:

  1. Advertising for Less: Vinyl window lettering can vary in size, be in full color, using any font, and in any placement while still costing much less than other methods of window advertising.
  2. Flexibility: A considerable perk to utilizing vinyl window graphics other than being cost effective is that they can be easily switched around to keep your windows fresh and current showcasing your latest marketing message or special offers. You can grab attention over and over again without breaking your business’s budget.
  3. No Permit Fees: Just about every business owner knows that there are permits and fees that apply to signs put up and around the outside of a business/building. And just about every business owner knows that these permits and fees are rarely a one-time thing. The good news is that vinyl window lettering very rarely requires any kind of permission, fees, or permits, even from landlords.
  4. Working Display: Vinyl window lettering can go to work for you instantly. People are observant creatures and will take notice of your windows seconds after the vinyl lettering is applied.
  5. Any Size Works: With this kind of window graphics, you can upgrade on size without upgrading a lot on costs. You can literally get any size you want for any window you want. If you have a smaller window that may get a lot of foot traffic but you never thought much about its potential, you could be losing money just because you haven’t utilized every area of your business to go to work for you.
There is no denying that your windows are the face of your business, so make sure you are putting your best face forward with the right signage. It doesn’t matter if it is a passing glance or a few moments of studying, you only have a little bit of time to catch your prospective customers’ attention. Just remember to take advantage of the prime advertising space your windows offer and keep it simple, creative, and inviting. Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next vinyl window lettering.
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Business Window Graphics

Are Rear Window Graphics Just for Direct Sales? No! And Here’s Why

By on

August 26, 2015

- Business Window Graphics

Contrary to popular belief, rear window graphics are not just for direct sales or for any specific business type. While they are an excellent way to market a direct sales business, they work just as well for HVAC companies, dentists, health food markets, or hairstylists…the list goes on and on! Rear window graphics are a win-win for business trying to get the word out about their products and services. They make you look cool, relevant and creative while helping others to know exactly what it is you do. Many people are also using rear window graphics for personal reasons—just because they look great. Practically speaking, rear window graphics are a piece of vinyl that is half vinyl and half holes. They can come in nearly any design you can imagine and fit most any vehicle. They can also be removed just as easily as they are applied. In fact, the only tools required is an extra set of hands! Curious about the hot (and cool!) benefits of rear window graphics? Okay, here’s the scoop:

Security

Rear window graphics are nice because while you can see quite clearly out the back of your vehicle, it is tough for the onlooker to peek in on you.

Rear Window Graphics Add That “Cool Factor”

Because of their placement, rear window graphics have the ability to reduce the heat inside your vehicle, which not only keeps you cooler, but the blocked out sun also protects against upholstery fading.

Location

Ever have one of “those days” where your mind is just always somewhere else? You walk out of a building and… forgot where you parked your car? Look for the tricked out rear window and bingo, you’ve found your proverbial Waldo. Additionally, let’s say if you were to be using the rear window graphic to help promote your business, how many people do you think just saw your graphic coolness while you were inside?

Personality

Nothing is so hot right now as to express yourself and show off a bit of yourself in every way you can. Or express something that is important to you, like a memorial or a piece of your roots. You can be fun and zany or serious and meaningful; or perhaps somewhere in the middle. Our cars can be like our home away from home and many people are acknowledging and appreciating that through rear window graphics. Some important things to remember once you have your rear window graphics is the after-care:
  • Avoid the car wash for at least a week to fully allow the adhesive materials to bond to your car.
  • Once you do wash your car, make sure the water is being sprayed at least 10 inches away from your graphic.
So, what are you waiting for? Put a cape on the back of your car and rock your wheels and your business. Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your rear window graphics.
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