Custom Graphic Designs

How Do Custom Truck Wraps Work and Can They Work for Me?

By on

October 11, 2019

Custom truck wraps, also known as vinyl car wraps or vinyl vehicle decals, are the perfect way to turn your business vehicle into a mobile advertising powerhouse. Technicians can apply these wraps directly over existing paint. And, technicians can easily remove the wrap if and when the need arises. As long as the technicians wash and dry the car prior to application, these wraps are quite durable and significantly cheaper than a custom paint job.

Types Of Custom Truck Wraps

There are a couple of styles of vinyl vehicle wraps available, and which one you select will likely be based on a combination of impact, graphic design, vehicle model, and overall budget. Here’s a brief description of the two options you can choose from:

Partial car wraps. As the name would imply, this only covers a single segment of the vehicle, such as the middle or just the hood. Technicians can cut these wraps into custom shapes and styles, designed to best fit the aesthetic of both your brand imagery and your vehicle.
Full car wraps. This generally covers the entire vehicle, and can include covering over the windows. Laws require a minimum of 50% visibility required for safety reasons. Technicians can accomplish this by creating the illusion of full window coverage or by creating a design that includes blank window space as part of the overall aesthetic.

Are There Restrictions On The Type of Vehicle You Can Vinyl Wrap?

In short: not really. Just about any type of vehicle can be wrapped including all of the following:

Passenger sedans
Pickup trucks
Cargo vans
Food carts
Food Trucks
Sports utility vehicles
Semi-trucks
And more!

Do I Need To Design My Own Vehicle Wrap Image?

We get this question a lot, and while you can bring in a design you would like to use, the ultimate design will be finalized by our team. This is because we’ll be able to stretch an image, create a virtual rendering, and identify any areas where the image may become distorted by the car. You’ll have a chance to review and approve the art work throughout the process, so don’t worry. You’re going to love it!

How Long Should I Leave The Wrap On My Car Or Truck?

Ultimately, the choice is yours. Custom car and custom truck wraps are extremely durable, and can last you several years. Weather conditions, vehicle storage, and overall exposure to the elements will determine how long your decal stays looking good. Chances are you’ll want to switch things up long before it wears out on you.

Do Vehicle Wraps Really Work?

You bet! Custom truck wraps are some of the most cost effective advertising methods for creating overall impressions. Every time you’re out on the road, your brand is being seen by hundreds, even thousands, of potential customers. When you amortize the one-time cost of the custom truck wraps over a multi-year lifespan of customer views, you’re talking as little as a fraction of $0.01 per impression.

Interested in Learning More about Custom Truck Wraps?

We’d love to hear from you! Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your custom truck wrap.

Custom Graphic Designs

Best Advertising Tips for Box Truck Wraps

By on

July 24, 2018

- Custom Graphic Designs

Leveraging box truck wraps can be a vital part of any company’s marketing and branding strategy. Whatever ends up on your truck fleet should be a natural extension of the business itself, reflecting your particular style and industry. However, it takes more than a simple wrap application to get the job done right. To really nail your company’s flair, you need to work with a team who understands both the advertising medium (translation: your box truck) and with a track record of producing truck signage capable of delivering meaningful results. Get the most out of your box truck wraps with these tips.

Branding = Benjamins

We’re not talking Nike here, folks. When it comes to small and medium-sized businesses, your brand should be primarily focused on your company’s message. What do you do? How can someone reach you? And why are you better than the competition? These should all be easy to identify on your box truck wraps and readily associated with your company name and logo.

Photos Suck. Period.

Ok, I might be exaggerating on this one. Yes, photos CAN be used successfully in a wrap design. However, more often than not, it simply distracts from point number one: your brand. Photos are eye-catching, sure. But they are also busy and distracting. Think about it like this: would you rather have someone remember your company name and phone number, or simply remember some bearded guy’s face that drove by them on the freeway? Thought so.

Just Because You Have Space Doesn’t Mean You Should Use It

This is also known as “whitespace.” Sometimes the tendency is to cram as much information and detail into an open area as possible, but this is one of the worst sins you can commit in advertising! A large quantity of information crammed into a limited space leads to eye fatigue and makes it difficult to visually lead the person where you want them to go. This is especially true when your advertising medium might be flying down the highway and you have a maximum of five seconds to get your point across. Less is more, people!

Box Truck Wraps Stand Out from the Crowd

Your advertising goal should always be to get noticed. And to accomplish that, you can’t just copy the competition. You need to choose an option that’s bold and sets you apart from your counterparts. Think: clean, impactful, readable. Sometimes this means being super-minimalist in a land cluttered with imagery. Or sometimes it means using light-reflective materials that seem to glow in the dark when struck by headlights. Whatever the approach, the goal is the same: be seen and stand apart from the crowd. You can reach that goal with custom designed box truck wraps.