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2585-A Old Rockbridge Rd. Norcross, GA 30071 (470) 359-2112
Custom Graphic Designs
Have you been wondering about the effectiveness of a vehicle advertising wrap? You’ve probably seen versions all over town, highlighting services from construction to plumbing to custom cupcakes. But are they really worth the money? In short: YES!

Statistics on the Effectiveness of  a Vehicle Advertising Wrap

As the designer and installer of vehicle wraps, we are certainly biased when we say things like, “Vehicle wraps are pretty much the best thing since sliced bread. Maybe even better.” That’s why we’ve rounded up a few interesting statistics from around the web to help educate you on the impact of vehicle advertising. And, we’ll let you draw your own conclusions… • First of all, the Interstate Advertising Corporation estimates that as many as 74% of passing motorists are positively influenced by vehicle advertising. • Secondly, the American Trucking Association says vehicle advertisements can generate as many as 600 impressions for every mile driven (depending on location, speed, and traffic patterns). • Furthermore, vehicle advertising has one of the highest returns on investment from a cost-per-impression basis (calculated by dividing the total cost of the wrap itself by the estimated number of impressions garnered in its lifetime). • Finally, wraps offer a relatively inexpensive way to advertise sales, offers, or other temporary information. It’s definitely cheaper than the custom paint jobs of the 80’s and 90’s!

So, You Went Ahead and Got Your Vehicle Wrapped….But It Sucks

While vehicle advertising wraps can be an extremely effective advertising tool, they only work when done well. So, here are four signs your vehicle wrap has some room for improvement: 1. It’s patchy. The curved and rounded shapes of many vehicles can pose some challenges, especially to inexperienced installers. To get around it, many will chop up the wrap into several pieces, overlapping the vinyl in unattractive ways that leave visible seams. 2. It’s peeling. Is a vehicle advertising wrap permanent? No. But if you’re only a month into a new wrap and the edges are peeling, the installers likely didn’t do a thorough job cleaning the car off first. If the installation has seen a few years of hard wear (or it passed through a tornado), then it’s more likely a sign of good old wear and tear. 3. It’s creased. Have you ever tried wrapping a present with an extra-long piece of tape? And no matter what you do, the tape adheres to itself and ends up leaving a crease? Well, sloppy vehicle wraps suffer from the same problem. Your wrap should be flat and smooth with no wrinkles in sight. 4. It’s ugly. Even if the installation went off without a hitch, some installers don’t have great design skills. The result can be a graphic ill suited to the vehicle it was designed for, or signage with information that’s impossible to read.

In Need of an Experienced Graphic Pro for Your Next Vehicle Advertising Wrap Installation?

Simply contact our team of experts at Green Light Graphics and Signs today at 404-857-5790, and we’ll help you design and install your custom vehicle advertising wrap.
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Custom Graphic Designs
Did you know full truck wraps are one of the most versatile forms of marketing? It’s true. The appeal transcends industry, business size, and operational model. They’re a one-size-fits-all tool every company should have in its arsenal. And here’s the proof why that’s true.

Vehicle Wraps Work – Hard!

The Outdoor Advertising Association of America estimates that over 95% of Americans are reached by advertising targeting drivers and passengers. That’s almost everyone in the target demographic!

Let’s Back Up a Moment – What Are Full Truck Wraps?

At the most basic level, a truck wrap is a digitally printed mobile billboard applied directly to the surface of your vehicle. They can cover all of it (even Windows), or just a limited portion, and have the following attributes: • Full color • Bold graphics • Eye-catching design • Manufactured from heavy-duty vinyl And, depending on the weather in your area, and how you store your truck, a vehicle wrap can last as many as five years.

How Much Do Full Truck Wraps Cost?

Well, it depends. A few factors determine overall cost including: • Size of wrap • Size of vehicle • Design and image complexity • Shape of truck • Complexity of application All that said, you’re looking at $1500 to $3000 for a marketing medium lasting as many as five years. That’s a daily cost as low as $0.82 a day, including installation!

But What If My Company Doesn’t Have a Big Fleet of Trucks?

No problem! Fortunately, full truck wraps are an advertising method that works for a business of just about any size. In fact, some might argue it lends an air of legitimacy to most small businesses since it places your brand logo and information on prominent public display. Because full truck wraps are a tool also leveraged by big companies, it gives your small business the feeling like it can compete with the big dogs.

Is There a Good Return on Investment (ROI) for Vehicle Wraps?

Yes, but it’s hard to peg an actual average. Partly the effectiveness will be based on how often your vehicle is on the road, what information is available to consumers at a glance, your overall wrap design, and how eye catching it is to people as it rolls by. However, there are ways you can track and measure its effectiveness over time, allowing you to develop your own ROI. • First of all, use a unique phone number, only available and advertised on your truck wrap. By tracking the calls coming in on that number, you can calculate how much of your call volume is derived from the vehicle. • Also, you can advertise a special deal or discount, only available to customers if they claim to have seen the truck. Tracking the number of people who take advantage will help you gauge effectiveness. • Finally, think about using vanity URLs or landing pages, and put the web address to those on your wrap. This is especially helpful if your business name and URL are normally long; vanity URLs can be short, easy to remember, and are easily tracked.

So, What Are You Waiting For?

Simply call Green Light Graphics and Signs today at 404-857-5790 and receive a quote for custom full truck wraps.
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